A chatbot that says “I will connect you with an agent” is a form with extra steps.

Most website chat is a lead-capture widget in a costume. Visitors want to know if you serve their area, what it costs, and whether Thursday works. An assistant that knows your business can answer all three and book the slot.

All of AI

AI Support, Chat & Lead Qualification

Grounded in your actual services, prices, areas and policies, not the open internet.
Lead qualification with the questions you would ask, written into the CRM.
Appointment booking through the same rules as your booking flow.
Hand-off to a human, the answering desk or a text thread when it should.
Sales assistant for your team: draft replies, next-step suggestions, quote pulls.
Every conversation logged and reviewed monthly, with a before-and-after number.

The honest bit

If your visitors mostly want to talk to a person, the answering desk converts better than any bot. We will tell you which, and sometimes the answer is both.

Platforms we use here

HubSpot

Twilio

AWS

Google Workspace

Measured

every assistant ships with a before-and-after number

What you get

Website assistant
CRM and booking integration
Escalation rules
Monthly conversation review

From $3,500

Model usage at cost in your provider account, typically $40–$200/mo.

Add to package

Every price sits on the pricing page. Real numbers, no gate.

Usually bought with this

AI Services

AI Document & Invoice Processing

Invoices, receipts, forms and call recordings turned into structured data a human approves.

From $4,500

AI Knowledge Base, Search & Internal Assistant

An assistant that has read your SOPs, contracts and history, and answers your team in plain English.

From $6,000

Book the 30 minutes. Worst case, you leave with a plan you can hand to someone else.

No deck. No pitch. You talk about what your week actually looks like and we write down what we would fix first.

pst@balsamsolutions.com

The answering desk never closes. Nights, weekends, holidays, storm weeks.