Stopped losing the 11pm call. It paid for everything else in seven weeks.
After-hours calls rolled to a voicemail box the owner checked in the morning. By then the caller had already found somebody else. Nobody had ever measured what that cost, because there was nothing to measure — the calls just vanished.
63
after-hours jobs booked
in the first 90 days
$1,840
average emergency ticket
vs $610 daytime average
7 wks
to pay back the whole program
desk + site + ads combined
What we did
True 24/7 pickup with a triage ladder: what wakes the on-call tech, what books for 7am, what waits.
Dispatch fee stated on the call, so it stopped being an argument at the door.
Emergency landing pages per town — Round Rock, Georgetown, Kyle — built to load under a second on bad signal.
Good/better/best water heater proposals with a softener add-on and financing shown before the customer asked the price.
I knew we were losing night calls. I didn’t know it was sixty-three of them.
— Co-owner, Two Creeks Plumbing Co.
Services used
until the first piece was live