Turned a February green-up rush into 41 recurring maintenance contracts.
Green-up cleanups were booked solid by mid-February, and then July fell off a cliff — customers under Stage 2 restrictions looked at a brown lawn and quietly stopped calling. Every cleanup was a one-time transaction, and nobody ever made the maintenance-plan ask because the crew was too deep in the rush to think about it.
41
maintenance contracts signed
from 0 the prior year
+$97k
annualized recurring revenue
at current renewal rate
214
calls saved from voicemail
during green-up
What we did
Overflow answering through February and March green-up — 214 calls picked up that previously hit voicemail.
An automated ask 3 days after every cleanup: photos of their own yard, plus a one-tap maintenance offer.
Card on file at signing, plus a restriction-stage notice to the whole list so brown lawns stopped reading as bad service.
Route-aware booking that stopped scattering jobs from Georgetown to Kyle in the same afternoon.
The follow-up thing is what did it. I always meant to call people back about a contract. I just never did. Now I don’t have to.
— Owner, Caliche Lawn & Landscape
Services used
until the first piece was live