Backup power and EV chargers are the highest-value calls you will get this year.
A ceiling fan swap is $180 and an afternoon. A 200-amp service upgrade with a battery backup and an EV charger is $15,000 and a relationship. Central Texas hands you both drivers at once — a grid nobody fully trusts since 2021, and one of the highest EV adoption rates in the country. The difference is almost never technical. It is whether your intake surfaces the bigger job while the customer is still on the phone.
What actually goes wrong
Not generic small-business problems. These are the four that show up in every electrical shop we have sat down with.
Small job flood
Outlet and fixture calls fill the calendar and crowd out the work that actually pays.
Grid anxiety
Every ERCOT scare and every summer conservation alert generates generator and battery calls. They arrive in a burst and go cold in a fortnight.
EV chargers
Every new EV owner in the metro needs you, and most of them do not know that until the car is in the driveway.
Aging panels
A lot of Austin housing stock is 1970s and 80s. The panel is the gateway job to everything else, and nobody asks about it.
Your year, on one screen
We build the marketing calendar around this, not around a generic content schedule.
Year-round
Service calls, troubleshooting, EV chargers
Apr–Jun
Storm season, remodels, outdoor lighting
Jul–Sep
Peak grid load — generators and batteries
Oct–Feb
Freeze prep, commercial projects, planned upgrades
Push hard *before* the peak. During it you are already full.
What we build for you
Same toolbox as everyone else. Configured completely differently.
Intake questions that surface panel age, EV plans and backup-power interest on the first call, not the third visit.
License, bond and insurance shown prominently — the first thing homeowners hunt for.
A dedicated EV charger page and campaign, targeted to the neighborhoods actually taking delivery.
A standing battery and generator campaign that fires when the grid makes the news, instead of two weeks after.
Load calculation and estimate tooling with your real price book and tiers.
Rebate lookup so Austin Energy and co-op incentives are on the proposal before the customer asks.
If you only do one thing
Surface panel age and EV plans on the very first call.